Proper way to wear cologne for men; on your clothing or your body??

I’m curious about this, because earlier I was at a fragrance shop looking at some cologne and had a sales woman tell me that you should always wear it on your shirt, and not on your body. However I swear I’ve heard you are supposed to wear it on your body, not your clothes; supposedly because your body heat interacts with the cologne and enhances it or something. Which is the correct way to do it? And where are the best spots to apply it? For the body I’ve heard usually the neck/wrists. Any advice on the way to go with this?



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