The number one bestselling perfume at Superdrug REVEALED – and it smells like Baccarat Rouge 540 according to shoppers (only it’s £193 cheaper!)


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Superdrug has revealed its top-selling fragrance of 2023, and shoppers are surprised to find that it’s a £42 alternative to the Tiktok viral (and £235) Baccarat Rouge 540.

Cloud Eau de Parfum from Ariana Grande has claimed the top spot for the bestselling perfume of the year, with shoppers loving its sweet, uplifting scent and impressive longevity.

Don’t miss snapping up Superdrug’s best-selling fragrance of 2023, now with £11 off.

This Eau de Parfum boasts notes of lavender, pear, bergamot, coconut, praline, vanilla orchid and cashmere, creating an uplifting and addictive scent that’s earned scores of five-star reviews. 

Why not see what all the fuss is about? 

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The best part? It’s currently on sale at Superdrug with £11 off – just £42 for a whopping 100ml bottle. 

Fragrance buffs have been snapping up the popular fragrance this year, calling it their ‘dream fragrance’ and a ‘light cloud of sweetness’, but many have been obsessed due to its similarity to another, much pricier perfume.

Maison Francis Kurkdjian’s Baccarat Rouge 540, a unisex scent with top notes of saffron and jasmine, has been taking the internet by storm with its sweet, long-lasting and sensual fragrance.

The only problem is that this bestselling perfume will set you back £235 for a 70ml bottle, which for many shoppers is nowhere near an affordable price point for an everyday fragrance.

However, many shoppers have been naming Ariana Grande’s Cloud fragrance as a near-identical copy, available in a 100ml bottle from Superdrug for just £42.

Maison Francis Kurkdjian's Baccarat Rouge 540 retails for £235 for 75ml

Whereas Ariana Grande Cloud Eau de Parfum Spray costs under £50 for 100ml

Superdrug has announced that the Ariana Grande Cloud Eau de Parfum Spray has become their top-selling fragrance of 2023, with shoppers drawing comparisons to Maison Francis Kurkdjian’s Baccarat Rouge 540

In fact, one shopper has gone as far as calling Grande’s perfume a ‘BLATANT dupe’ for Baccarat Rouge 540, with another adding how it ‘smells similar to Baccarat, but for the fraction of the price’.

The bottle reads: ‘Ariana Grande CLOUD opens with a dreamy top blend of alluring lavender blossom, forbidden juicy pear and mouth-watering bergamot.

‘(It) opens with a dreamy top blend of alluring lavender blossom, forbidden juicy pear and mouth-watering bergamot.’

It’s no surprise then that the budget-friendly perfume has been a sellout in 2023, scoring bestseller status at Superdrug with shoppers loving the sweet and sexy fragrance as it is.

The bottle reads: ‘Ariana Grande CLOUD opens with a dreamy top blend of alluring lavender blossom, forbidden juicy pear and mouth-watering bergamot'

The bottle reads: ‘Ariana Grande CLOUD opens with a dreamy top blend of alluring lavender blossom, forbidden juicy pear and mouth-watering bergamot’

‘This is my absolute favourite perfume ever!’ one five-star reviewer wrote. ‘It smells sweet yet simplistic and lasts so long l. I get many compliments when I wear this perfume and definitely a great price for the 100ml one!’.

Another added: ‘This perfume is absolutely stunning. I have been asked so many times what I am wearing and complimented so much. I now wear this perfume every day as it makes me feel uplifted and happy. I just love it so much and I have only good things to say about it.’

‘This is my favourite Ariana Grande perfume. I would definitely recommend this one. Last really long and I get lots of compliments,’ a third shared.



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