The Perfume Shop to open its first Valentine’s Spritz pop-up in London


The Perfume Shop, the UK’s largest fragrance retailer, is opening its first-ever immersive Spritz pop-up in London for fragrance enthusiasts to discover their ultimate favourite fragrances and also try new perfumes ahead of Valentine’s Day with the help of The Perfume Shop experts. Not only that, but also to celebrate The Perfume Shop’s Valentine’s Day ‘It Started With a Spritz’ campaign. 

Located at 59 Greek Street, the Spritz pop-up will run from Thursday 8th – Friday 9th February 2024 where the pop-up will be open to their VIP Rewards Club customers and the general public on Friday 9th.

Official timings include:

Thursday 8th February – 8am – 7pm (Exclusive media, influencer and VIP customers event)

Friday 9th February – 9am – 3pm (VIP customers, and general public)

The immersive experience will showcase interactive scented hearts, claw machines with fragrance prizes to be won and perfume areas curated on feelings, including Playful, Romantic, Nostalgic, Vibing and The Perfume Shop’s top predicted fragrances for Valentine’s Day.

Celebrating all kinds of love that could start with a spritz – from relationships to friendships; scent has the power to influence attraction and trigger positive emotions, the pop-up is designed to encourage people to try and discover a range of different scents ahead of the big day.

Not only that, but The Perfume Shop wants their guests to discover the relationship between romance and fragrance to convey just how strong pheromones and scents are interlinked. The pop-up will have special guests in attendance during the two days including dating expert and broadcaster, Anna Williamson from Celebs Go Dating, who will be at the in-person experience, guiding guests through relationship advice, on how to be more intimate with your partner and how fragrance/scents can often make you more attracted to a person.

The first x 50 VIP customers who sign up to the event on Thursday 8th will receive an official Eventbrite ticket where they will then have exclusive access to the event ahead of the general public on Friday. Those already signed up to The Perfume Shop’s free Rewards Club Membership will also be able to gain access to the pop-up on Friday 9th with their official Eventbrite ticket with the first x 100 to receive a goody bag worth over £50. (If you are already signed up as a VIP member, all the information on how to secure your ticket will be sent to your email).

The Perfume Shop’s managing director Gill Smith said: “We can’t wait to showcase our Valentine’s Day pop-up event to our VIP customers and the general public. From relationships to friendships, scent has the power to influence attraction and trigger our emotions and we want to showcase the role that perfume plays within it.

It’s an exciting time for the business and what better way to kick off 2024 than with an immersive experience for everyone, especially in the lead up to Valentine’s Day.”

The Perfume Shop Valentines Spritz Pop-Up is located at 59 Greek Street, London, W1D 3DZ.



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