Victoria Beckham expands her fashion range with £95 monogrammed VB lace tights after finally making a profit with brand – 15 years after it launched


Victoria Beckham had a spring in her step as she showed off her latest design from her eponymous fashion label, which is finally making a profit – 15 years after it launched.

The designer, 49, plugged her £95 monogrammed VB lace tights to her 32.1million followers on Instagram on Friday. 

Proving she is the best advert for her brand, Victoria modelled the hosiery in the dressing room of her £31million London townhouse. 

Posh let the tights, which have been made in partnership with Hedoine, do all the talking as she teamed them with a thigh-skimming black blazer and sky-high heels. 

‘So I’m really excited about my new VB monogrammed tights. I’ve been wearing the samples for quite some time but now we have produced them,’ Victoria said. 

Latest creation: Victoria Beckham had a spring in her step as she showed off her latest design from her eponymous fashion label, which is finally making a profit

Latest creation: Victoria Beckham had a spring in her step as she showed off her latest design from her eponymous fashion label, which is finally making a profit 

Expensive taste: The designer, 49, plugged her £95 monogrammed VB lace tights to her 32.1million followers on Instagram on Friday

Expensive taste: The designer, 49, plugged her £95 monogrammed VB lace tights to her 32.1million followers on Instagram on Friday

‘They are available at Victoria Beckham.com and also at our store in Dover Street. These are really great tights.

‘I feel like it’s my holiday uniform, whether I’m wearing my tights with a small dress or a slashed jacket like this, a midi length dress – I’ll just have the monogrammed tights poking out the bottom.

‘It might be trousers and you just see the little foot part.

‘But these tights are amazing. The other great thing about these tights is that they’re not constricting all all but they suck you in and give you a good leg shape.’

Earlier this week, Victoria revealed she has finally made a profit on her fashion and beauty brand, which she founded in 2008. 

The business, which has borrowed £30million from other parts of the Beckham empire over the years, is at last showing a profit.

Victoria told Vogue France: ‘This is just the beginning. I have lots of ambitions, and I work hard to achieve my goals. I never wait for things to just fall into my lap.

‘It’s such an exciting time. This year, we made a profit! This takes time, especially for an independent brand. My perfume isn’t a license – I own it. 

Leggy: Proving she is the best advert for her brand, Victoria modelled the hosiery in the dressing room of her £31million London townhouse

Leggy: Proving she is the best advert for her brand, Victoria modelled the hosiery in the dressing room of her £31million London townhouse

Model behaviour: Posh let the tights do all the talking as she teamed them with a thigh-skimming blazer and sky-high heels

Model behaviour: Posh let the tights do all the talking as she teamed them with a thigh-skimming blazer and sky-high heels

‘Now that I have laid down the groundwork for the house, the real work can begin.’

In an interview with industry bible Women’s Wear Daily (WWD) in March to celebrate the news, her brand’s investor, David Belhassen, shone a rare spotlight on the inner workings of Posh’s empire.

He said revenues were up by a huge 42 per cent to £58 million — and predicted that when the business files accounts for the 2022 financial year this coming December, the former Spice Girl will make her many critics eat their words.

Victoria’s certainly taken her time to get here. 

In January, accounts for Victoria Beckham Holdings Ltd show it made losses of £5,887,036 in 2021, down from £8,581,944 in 2020.

This means overall losses for the firm now stand at £66.3m since its launch in 2008 and directors of the firm – including Victoria and her husband David – were not paid a dividend.

The luxury fashion business has expanded to Europe and the Middle East, with the annual accounts saying the brand was also expanding into new products, with the launch of leather goods and the VB Body range.

Despite the big losses, the Beckham’s global empire has reportedly doubled its profits.

Designer: The fashion label, which has a flagship store in Mayfair, London and sells items such as coats for up to £2,900 each

Designer: The fashion label, which has a flagship store in Mayfair, London and sells items such as coats for up to £2,900 each

Annual accounts filed with Companies House in London showed the pair made £11.6m in the year ending December 2020 despite the pandemic – compared to £4.5m in 2019.

In accounts submitted in 2021, auditors warned of ‘significant doubt’ about Victoria’s fashion company’s ability to continue operating when it was reported the company had racked up debts of more than £46million since it launched.

Friends of the star said at the time Victoria was determined to continue with her company even though her detractors have dismissed it as a vanity project.

One said: ‘This is what gives Victoria her identity, she loves it and despite its obvious obstacles, she is a grafter and hugely passionate about it.’

In February 2021, it emerged that Posh’s beauty range she set up in 2019 had suffered a loss of £4.7 million. 

A spokeswoman for Victoria said at the time: ‘Whilst 2019 was a challenging year, the business halved its losses – a significant step in the road to profitability. The launch of the hugely successful beauty line in the same year helped drive overall revenues up 7% on 2018 and both businesses are focussed on profitable growth.

‘The showcase of the recent AW21 fashion collection has been well-received by fashion critics and the beauty business has seen multiple sell-out products in recent months.’

The fashion label, which has a flagship store in Mayfair, London and sells items such as coats for up to £2,900 each, filed a loss of £12.2million in 2018, £4.6million in 2017 and a £8.4million loss in 2016. 



Source link